How to Buy and choose the Best Shopping Cart Software
Do you want to buy shopping cart software then read our experts tips on how to choose the best shopping cart software for your website? With so many shopping carts on the market available in India, assuming that you are looking for one, you may find it a little bit overwhelming when trying to make a choice on which one to purchase. If you do a proper research it does not have to be as tough as you may think. Below are a few quick tips on helping you narrow down your options to the right shopping cart software for you.
A shopping cart software package is one of the most important decisions that any eCommerce company could make. Your shopping cart and everything else that comes in the package will have a huge influence on how your site and your web development efforts will turn out.
The Shopping Cart Should Limit Features that You Do Not Need
Be sure that the shopping cart is not too bloated for you. There are some really hefty shopping carts on the market available in internet. They really did not want to just tailor their shopping cart to a specific industry. Instead, they built it in a way that essentially covers almost every type of ecommerce site out there. The problem is that they frequently have features on them that you will not use. This is referred to as bloated software. You may find it harder to manage the areas you need to because there are so many factors and elements of the shopping cart.
The Shopping Cart Must Have the Features You Need
There is no sense in wasting money on a shopping cart that will not fully work for you. Many people make the mistake of purchasing the software with the intention of finding a developer that will modify it for you. The problem is that the vast majority of developers out there do not really like to work on other people’s software. You may have to pay quite a bit more than expected to get the software working like you would like it to work. Overall, you should ensure that the script has everything you need before you make the purchase. The only exception would be if you have something in mind that is so rare that there is nothing on the market that would fully work for you without having it modified. In this case, I would get quotes from developers before making the purchase of software.
The Shopping Cart Author Should Have Good Customer Service
Customer service on shopping carts is almost always overlooked by buyers. They assume that documentation is going to crystal clear or that they can get a developer to help them get it setup. The problem is that even developers may have questions that require the original author or shopping cart seller to help them with. The worst case scenario is that you have purchased software that no one knows how to setup and that you are stuck with without anyone answering emails, phones, or support tickets.
There is an easy way to determine whether the company has good customer service or not. You can simply use their method for contacting them to ask them a sales question. Perhaps whether their shopping cart would work for what you have in mind. Evaluate how accurate their response is and how quick you receive a response. This should be a good indication of what you can expect if you ask them other questions dealing with setting up their software and managing it.
Like most other components of your overhead expenses, the cost of getting shopping cart software can vary very widely. Essentially, you can choose between two kinds of package for shopping carts: pre-made and customized. For now, suffice it to say that the latter will cost you considerably more. Later on, you’ll see why that might be worth paying for.
Selling on the Internet is partly a visual marketing game, and eCommerce companies who have better looking websites almost always perform better because of it. And while the visual aspect is a necessary consideration for your main pages, it’s just as important a factor for your shopping cart.
Ideally, your shopping cart should be able to present all the necessary information in as clear and concise a manner as possible. Having an organized structure and a lot of white space makes your shopping cart look professional, and that bodes well for your company.
Different shopping carts will obviously have different procedures. And while one cart’s procedure might not look very different from the next, the slightest variations could mean a lot for your customers. Take a close look at the buying procedures of each software package you’re considering before going ahead with the deal.
One cart, for example, could be able to get all the necessary information within two web pages, while the next one takes three pages to do the same thing. According to the needs of effective eCommerce web development, the former has a very big advantage.
Here’s where different packages can diverge greatly from each other. While all shopping carts obviously have identical basic functions – collecting orders and getting payments information – they can vary a lot with regard to the extra functionality.
Coupon and discount offer features, for example, are two things that not every cart package has. It would have been a big loss for you had you picked a cart package without those features to run on your bargain clothing site. Whether it’s for free shipping or customized items, every eCommerce company has a particular set of extra features that are more necessary than you think.
Unless you use a very common business model, this should also be important for you. Although customized shopping cart software packages are almost always costlier than their pre-made counterparts, they also offer some things that the latter can’t handle.
Most shopping carts, for example, aren’t able to handle orders coming from two different sites owned by the same company. If that’s the kind of business model you have, you’ll be better off looking for a provider who could give you software that you can customize to support intra-site orders. The same goes for just about any other model that involves more than just the usual order-click-deliver routine.
Before you can make the final choice on which shopping cart package to get, you’ll have to figure out every aspect of your business first. Let your Website target market, products and special needs dictate the choice of shopping cart instead of the other way around.