Flipkart, India’s largest e-commerce marketplace today launched its in house home appliances and personal healthcare brand-Citron. The label, which includes a wide range of cooking utilities and grooming products, is the third private label to be introduced by the e-commerce marketplace.

The product range includes Citron electric kettles, sandwich makers, hand blenders and pop-up toasters. The personal healthcare category has Citron shavers and trimmers, hair straighteners and dryers.

While the home appliances products are priced between Rs 500 and Rs 999, the personal healthcare products are priced between Rs 549 and Rs 949.

With this launch, Flipkart now houses private brands in four of the industry fledging categories – Flippd in apparels, Digiflip in consumer electronics and now Citron in home appliances and personal healthcare.

Flipkart, currently 14000 people strong, has 22 million registered users clocking over 4 million daily visits. Flipkart presently delivers 5 million shipments per month and this numbers only growing.


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